Was your independent hotel successful in 2015?
Late December is the time of year when many independent hoteliers naturally begin to shift their attention toward the quickly approaching New Year. While planning for a successful start to the New...
View ArticleTop trends to look out for in hotel marketing in 2016
In many ways, 2016 won’t be very different from prior years, there’s just more to do. When reviewing the landscape it appears as though there are three themes that keep coming up. Focus on Creating...
View ArticleThree keys to executing digital marketing for hotels
Digital marketing for hotels is one of the most popular topics on the innRoad blog. We’ve discussed its different segments, like Earned, Owned and Paid, creative strategies and various tools that can...
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Social media benefits for independent hotels
innRoad’s support of independent hotels extends well beyond getting operators comfortable with our cloud-based hotel software. We encourage hoteliers to pair our hotel software with innovative...
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3 keys to email marketing success for independent hotels
Social media may have the spotlight, but email is still a highly effective marketing tool for independent hotels. Research shows that email marketing delivers a ROI of 222% and is 40x better at...
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What travelers want from your hotel website
As an independent hotel operator, your website is your most important marketing and sales tool. Travelers rely on hotel websites for property details, such as guest rooms, amenities and services, as...
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Connect your independent hotel to OTAs
Seamless, global online distribution is one of the key reasons why independent hoteliers choose innRoad as their hotel software partner. Our hotel software connects independent hotels directly to...
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Turn shoulder season into another busy season
Is it us or did the summer just zoom by? In a few more weeks, the holiday travel season will be here. But before we get ahead of ourselves, let’s talk about how independent hotels can take advantage...
View ArticleOccupancy-driving marketing tips for independent hotels
Independent hotel marketing strategies are now more sophisticated than ever, but they’re still not too time-consuming or complicated for busy hoteliers to execute. In many cases, creativity and...
View Article4 OTA do’s and don’ts for independent hotels
Here are four key do’s and don’ts independent hotels should consider when working with their online travel agency (OTA) partners and leveraging their digital reach to drive bookings and revenue: DO...
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